Artificial intelligence is a type of technology that allows machines to perform tasks that were previously done by humans. AI is commonly used in many areas such as data analysis, marketing, and advertising. AI can now write reports, news articles and newsfeeds based on data and information. Automated Journalism is used by many leading news giants like BBC news and The New York Times. Artificial Intelligence technology is commonly used to make personalized content recommendations that the user may find interesting, such as if people buy X product they might like Y product too.
Digital Advertising is widely using Artificial Intelligence to ensure maximum success, it is being used across platforms like Facebook, Google, and Instagram to provide the best possible experience.
Analyzing user information like gender, age, interest and other aspects to show them relevant ads.With the help of AI technology marketers can spot micro trends and even predict trends