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  • Abhishek Chaturvedi

Telegram Marketing for business

Internet marketing is not always about SERP. But it is always about searching for new marketing channels for online business promotion. Social networks are currently attracting more and more active users, due to the enormous competition from promotional campaigns that all aim to increase brand awareness and drive traffic to their websites, the competitive struggle is pretty tough. This has made marketers to look for new avenues online to drive traffic. Telegram is the new marketing channel that is garnering more attention from marketers to because it is a productive method to promote your business. as you have millions of active Telegram users across the globe.

Top Strategies: 

1.) Create Channel:

The very best option for companies is to start a corporate channel. It will give you the ability to make messages that will be shared with all subscribers. You can easily reach a large audience with no capping on the number of posts. Whenever you post anything on the channel they will be directly notified on their mobiles.

2.) Content Promotion for Telegram Marketing:

The quality content on a channel is the first point that draws the attention of the members. How useful is the content to their purpose decides whether they stay on your channel or not. The more you engage with them the better is the response rate.

3.) Content Share for Telegram marketing:

After creating great content, it is absolutely essential to populate it on other relevant channels to get the desired traction.

E.g - GMB, Facebook, Linkedin,

4.) Telegram bot:

Bots are simply Telegram accounts operated by software – not people – and they'll often have AI features. They can do anything – teach, play, search, broadcast, remind, connect, integrate with other services, or even pass commands to the Internet of Things.teach, play, search, broadcast, remind, connect, integrate with other services,

Telegram bot will help you enrich your channel with it’s the ability to collecting information and also help to solve various issues, etc.

 5.) Influencer Marketing by Influencers:

This is one of the most popular and effective Telegram marketing methods. 

influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have are experts in their own niche and have dedicated social media followers.

On Telegram, you can advertise on some Telegram channel of influential people or brands who have large no. of followers. This is an expensive advertising method on Telegram and hence, not recommended for small brands.

5.) Promote your Telegram channel on Forums:

Some existing forums like Quora and Reddit,  make it possible for different businesses and users to communicate and advertise their business. So, sharing and populating your channel and content on other popular forums will result in more views and organic growth of your channel.


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